By Jon Swartz
Before it became the country’s first “gig city,” Chattanooga, Tenn., moved at a languid pace — if it moved at all.
“In the late ’80s and early ’90s, Chattanooga was a dying city of industrial companies leaving,” said Mayor Tim Kelly, a Chattanooga native who was reluctant to come home after attending Columbia University in New York. “But I felt a sense of obligation [a car business in town owned by his family]. At the time, Chattanooga did not have a buzz.”
And then the Tennessee Aquarium happened.
Opened in 1992, the popular attraction on the banks of the Tennessee River and home to 12,000 animals kick-started an implausible renaissance: billions of dollars in investments, a makeover of the downtown area and a boom in hotels that’s still going to this day.
Now Tennessee’s fourth-largest city is hurtling forward with a 25-gig network for everyone and a major new business push behind so-called quantum networking. On Wednesday, the Company Lab, a nonprofit accelerator for early-stage startups unveiled a program to fund and advise six startups working on new approaches to sustainable mobility.
Steve Case, the former America Online CEO and author of “The Rise of the Rest: How Entrepreneurs in Surprising Places are Building the New American Dream,” attended the event. Case has called the city “freight alley” for its proximity to a major river, railroad system and interstate freeways.
Meanwhile, developers of telecommunications company EPB’s new quantum network that debuts in July hope the network and related efforts will put Chattanooga on the leading edge of the next generation of cybersecurity, computing and other technologies.
“This is the kind of initiative that 20 years from now could fundamentally increase the median income of our entire community,” EPB President David Wade said in an interview.
“Quantum is the next chapter, much like in the beginning,” added Kelly, who is also part-owner of a local soccer team and brewery. “We do not know where it is going to go, but surely VC and research will accrue here.”
America’s first ‘gig city’
The majestic Tennessee River carves a path through Chattanooga, the state’s fourth-most-populous city, with its 183,095 residents, and America’s first so-called gig city. Indeed, in 2010 it became the first metropolitan area in the Western Hemisphere to offer 1-gigabit-per-second fiber internet service to all residents and businesses. The speed has been ratcheted up to 25 gigabits per second this year.
The combination of the Tennessee Valley Authority, the legendary electric-utility corporation created in 1933 as part of the New Deal, and EPB, one of the nation’s leading municipal-owned utilities, has greatly contributed to affordable rates of blur-fast technology. Meanwhile, EPD’s Smart Grid Technology has reduced carbon emissions by 4.7 million tons and greatly reduced power outages.
Just as important is the city’s location: It is at the nexus of Atlanta; Nashville and Knoxville, Tenn.; and Birmingham, Ala. — and is within a one-day truck drive of half of the U.S. population.
“We were the Rust Belt of the South, to iron ore and steel, but it was dying away,” said Charles Wood, the CEO of the Chattanooga Area Chamber of Commerce. “The economic shift to white-collar industries changed with the aquarium opening in 1992. From 1992 to 2012, $1 billion was invested in city. Since then, it has been $2 billion.”
Today, in addition to the nation’s pre-eminent gig network and a fledgling quantum network, the city is a tourism hotbed and home to the “Battery Belt,” with the presence of major employers Volkswagen Nissan Motor Co. and Ford Motor Co. as well as Novonix, whose technology turns sludge into synthetic graphite. “It is the Manhattan project for battery life,” Kelly said.
At the nearby University of Tennessee at Chattanooga campus, known as UTC, they’re developing smart-city applications such as a 100-intersection urban testbed for autonomous vehicles over the next few years. “We could greatly influence future transportation,” said Mina Sartipi, founding director of the Center for Urban Informatics and Progress at UTC.
So much, so fast. But who is to manage it all?
“It comes down to growth management,” said Kelly, a leading proponent in the region for a corridor track to Atlanta and expansion of the airport. “It reminds me of Austin. We have the Goldilocks problem of keeping this like Austin 20 [or] 30 years ago, and not what Austin has become” as a major tech hub now struggling to cope with unbridled growth.
Chattanooga transplants from two of the world’s biggest tech hubs can vouch for the appeal of a balanced work-home lifestyle.
“The city is growing smartly,” said Ryan Lusk, CEO of 3-D–printed fabrication technology company Branch Technology. He left New York after several years to return to Tennessee in 2012.
Rachel Pohl, senior manager at Unity Software Inc. relocated to Chattanooga in fall 2021 after leaving the San Francisco Bay Area in October 2020.
For a while, she and her husband embarked on a Magical Mystery Tour of the U.S. with stops at Airbnb properties in Asheville, N.C.; Santa Fe, N.M.; Charleston, S.C.; Bozeman, Mont.; Nashville; and Bentonville, Ark.
Ultimately, they chose Chattanooga over Durham, N.C. “It is a town where you can make an impact,” Pohl said. (Source: MarketWatch)
The problem with “never mind!”
I’m clueless!
Now before you howl ‘I told you so’ while high fiving your buddies, allow me to say that those two words – “I’m clueless”- is how l feel when someone exposes one of my embarrassing blind spots. Strange way to start off a column, huh?
But the fact is that there’s something healthy about self-deprecating storytelling, especially if it can be a teachable moment for others. So let me take you to one of my blind spots.
You see, my bride is not only dealing with a clueless spouse, but she’s also dealing with a hearing loss. It’s hereditary (her hearing loss, not her clueless spouse). As frustrating as it is for her to have to constantly respond, “say that again” when she doesn’t hear something clearly, it’s as frustrating to me to have to repeat myself. Of course, my frustration pales by comparison to hers and scores of others who experience a loss in hearing.
Now I’m ashamed to admit that there have been times when I just waved her off with a ‘never mind’ when she’d ask me to repeat myself. Never did I realize how condescending, insensitive, and callous that was, that is until I got the following email a while ago:
“Mr. Terry, I started reading your articles and instantly got hooked on them. Thank you so much for your thought-provoking articles. I have learned a lot from them, and they have helped me a lot to understand other people and cultures.
As an immigrant to this country with English not my first language, sometimes I come across people – even friends – who sometimes say things I don’t understand (usually unrelated to work, maybe a joke or a comment about a football game). When I ask them to explain it to me, usually they say, “NEVER MIND” which leaves me thinking, “why would you say something and then not want to explain it?”
I feel that people think that I should have all the knowledge about what they are discussing. For example, take a television show which aired 20 years ago when I was not here and knew nothing about when they used it as a reference. When I asked for an explanation, I got the same answer “never mind,” which made me feel stupid.
I hope I have explained to you my problem and request you to write an article to address this issue as this is not only me since I have been told by many immigrants that they feel the same way. Please do not publish my name.”
Suddenly the juxtaposition of the experience by this emailer and my wife’s forced me to reflect on something related I’d read previously, “Dismissive Gestures,” by Rich Brenner of Canyon Creek Consulting. He wrote, “humans are nothing if not inventive. In modern organizations where verbal insults are deprecated, we’ve developed hundreds of ways to insult each other silently. When we insult each other, we damage relationships and make achieving our shared goals more difficult.”
Like language, humor and most customs, dismissive gestures vary from culture to culture. While the meanings of various gestures are intuitively clear in your own culture, they can be mysteriously unfathomable in the cultures of others. And they slowly evolve with time. By examining these tactics, says Brenner, we can take some of the sting out of them and reduce the urge to use them ourselves. He lists the following dismissive gestures and their possible interpretations:
Heavy-lidded glances to a third party – When one listener looks at another with a heavy-lidded glance, and possibly a tilt of the head, the message is, “Gimme a break,” or “She’s gotta be kidding.”
Heavy sighing – A heavy sigh, sometimes combined with an exaggerated lift of the shoulders, can mean, “I’ve had enough of this trash.”
Eye rolling – Typically, eye rolling is executed out of the awareness of the target, and that’s bad enough. But sometimes we do it face-to-face, and then it’s especially stinging.
Looking at your watch – Checking the time can be interpreted as “I wish this boring fool would give it a rest.”
Shrugging – A shrug communicates, “I don’t care.” For extra punch, combine with a facial expression of boredom or disdain.
Disgusted laughing – There are laughs-with, and laughs-at. The disgusted laugh is a laugh-at, and there’s nothing funny about it.
Checking a hand-held device instead of paying attention – This can communicate, “I have something more worthwhile to do than to listen to this drivel.”
On reflection, I believe that most of us don’t wake up in the morning wondering who we should insult today. There’s something inherent in us that makes us want to rethink how we may, albeit unintentionally, damage someone emotionally with a dismissive “never mind,” its variations, or others on or not on the above list.
In the end, sharing this blind spot is an uncomfortable reminder that I can’t escape my own demons, the biggest of which is why it took hearing from someone I didn’t know, Rick Brenner, to realize how hurtful I’ve been to someone I do know, my wife.
Yes, I have work to do …. once I crawl out from beneath the nearest rock! © Terry Howard is an award-winning trainer, writer, and storyteller. He is also a contributing writer with the Chattanooga News Chronicle, The American Diversity Report, The Douglas County Sentinel, Blackmarket.com, co-founder of the “26 Tiny Paint Brushes” writers’ guild, recipient of the 2019 Dr. Martin Luther King, Jr. Leadership Award, and third place winner of the 2022 Georgia Press Award.